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Hi Phil,
Thanks again for all you have done for Sandi and I.
My wife and I were very fortunate to find a website link to Philip Winburn at Rosenblum Realty. After having difficulty finding a house to buy for our family in the preceding months, we were very happy to sit down and talk to Philip and allow him to make a stressful situation very pleasant. Philip is knowledgeable. He will guide you through the buying and selling process of your home. Philip also cares about not just selling your house, but making sure you understand what to expect how to get the best offer. If you are moving to Huntsville or just want to buy a house or are selling your current home, we would recommend Philip Winburn at Rosenblum Realty. You will be glad that you did, just like we are.
~ Tim and Sandi
Philips Notes: Tim and Sandi approached us several years ago after having had some bad experiences in trying to purchase a home. After several weeks of looking we were able to help them purchase a home that met their needs well at an exceptional price. Recently when they were ready to sell the house and move to another they contacted us. We made recommendations on preparing the house for sale and within 2 days of going on market we had our first offer and the house was sold within 15 days. Time and Sandi did an exceptional job of having the house ready to market and their efforts paid off in the quick sale at near our asking price
  
If real estate is priced within the market’s range, exposed to enough buyers, prepared to market and staged to show it will sell even in a difficult market and economy.
If one or more of these factors is missing, the property usually will not sell.
A search of the MLS for recent sales of similar properties provides a starting point for setting the list price. The number of days on market for those sales and how quickly the owner needs to sell helps to refine the list price.
(Click here for more detail and to request a free market analysis and continuous market updates for your real estate.)
A little time and money spent getting a property ready for market and staged to show will always pay off in a higher sale price and a faster sale. If a property really WOWS a buyer when they step inside, they will often be willing to pay top price. Purchases are often emotion based.
Houses that don’t show well won’t sell or will sell at a below market price.
(Please click here for information on presentation)
The MLS is by far the most effective tool to market real estate. Over 97% of real estate sales are a result of the MLS. Internet exposure, television ads, yard signs, open houses and print advertising are marginally effective and actually benefit the Realtor more than the Seller.
(Please click here for more information on exposure.)
Think of price, presentation and exposure as overlapping circles.
When all three factors are in place one can expect good showing activity followed by reasonable offers.
One can troubleshoot properties that aren’t selling using this graphic.
If a property is getting very little showing traffic but the buyers that do see the property have positive remarks, either the list price is too high or there is inadequate exposure to potential buyers. Review recent comparable sales and the days on market for those sales. Also look for the price and days on market of active listings that are competing for buyers. The next factor to review is exposure. Is the property is posted on MLS with good photography, data and description of the property? In the case of for sale by owner listings review your marketing and focus on Internet exposure.
If a property is getting good showing traffic but no offers, the first factor to review is presentation. Take a hard, objective look at how well the property shows and make any needed repairs or improvements. The second factor to consider is price. If we aren’t able to get the property in a condition that wows buyers, we can adjust the price lower.
My daughter couldn’t believe how quickly our house sold. We couldn’t have asked for the sale to go better. Phil helped us get the house ready to go on the market and showed us his research so we knew where to set the price. He helped us work through some issues that were found during the home inspections and kept us informed throughout the entire process.
~ Jo Anne and Gerald
Philip’s notes; Gerald and Jo Anne were a joy to work with and did everything right in getting their house ready to sell. It only needed a few minor finishing touches to get it ready for market and staged for showings. We researched sales activity of similar properties and they agreed to price the house within the market range. It was remarkable that the first person who saw the house made an offer and we were under contract in just four days. Even after we went under contract we had realtors and buyers calling to ask if there might be a chance the sale would fall through and if they could still see the house.
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